Brand Bowl 2013 Live Blog

Brand Bowl 2013 Live Blog

Welcome to Brand Bowl 2013, the social showdown between advertisements showcased on the biggest sports stage in the world... the almighty Super Bowl.   Use #brandbowl on Twitter to tell the world what you think of the ads.  More info on Brand Bowl 2013 here.
  • The Boston Globe 2/1/2013 5:12:41 PM
    This ad has been causing all sorts of controversy. Any thoughts?
  • The Boston Globe 2/1/2013 5:17:25 PM
    AdAge.com is reporting that Subway is expected to bring Jared, our sub-eating diet friend, back for a Super Bowl commercial. I really hope Coke or some other undietetic company comes right after.
  • Dan Kline, Business producer 2/1/2013 5:20:28 PM
    Finally, The Rock has come back to the Super bowl! The Milk Processor Education Program, known as MilkPep and popular for its "Got Milk?" print ads, is featuring actor and professional wrestler Dwayne "The Rock" Johnson in a 30-second ad in the second quarter that is directed by Peter Berg.
  • Angela Nelson, Boston.com... 2/1/2013 7:46:35 PM
    Say what you will about Britney Spears, but I will forever love this Pepsi commercial she did before she went all .... well, wherever she went.
  • The Boston Globe 2/1/2013 8:01:59 PM
    I'm rewatching last year's popular David Beckham ad. To anyone looking at my screen, it's for work. I promise.
  • Angela Nelson, Boston.com... 2/1/2013 8:07:41 PM
    Bravo, Joe Allen-Black. Good post. More David Beckham underwear ads, please.
  • Angela Nelson, Boston.com... 2/1/2013 8:09:26 PM
    I've never liked pugs. Except the one in Men in Black. He was cool.
  • The Boston Globe 2/1/2013 8:25:38 PM
    Nothing is complete in Boston without a sports reference. Look at this amazing 1993 matchup by McDonald's that has Larry Bird going up against Michael Jordan. I'd give a Big Mac to watch that.
  • The Boston Globe 2/2/2013 9:17:43 PM
    ABC News is calling the ads by Samsung, Axe Apollo, and Allstate Insurance the ones to watch out for tomorrow. I hadn't seen the Samsung nor the Allstate ones before this. I'm kinda meh about those two.
  • The Boston Globe 2/2/2013 9:19:15 PM
    I 100 percent agree with ABC that the Axe Apollo one is amazing.
  • The Boston Globe 2/3/2013 4:29:26 PM
    Check out Mashable's list of best Super Bowl commercials ever. Boston.com readers named Mean Joe Green the best one ever last year. It destroyed the Cindy Crawford commercial to make it to the top.
  • Dan Kline, Business producer 2/3/2013 9:47:16 PM
    According to AdAge.com, all commercials are sold out at a cost of around $4 million per 30 second spot.
  • Ron Agrella, Editor 2/3/2013 10:17:52 PM
    Brand Bowl starts at about 6:30 tonight. Don't forget to tweet using the #Brandbowl tag and get the results here...
  • Here's our wings and pizza filled #BrandBowl team http://pbs.twimg.com/media/BCNleHoCQAArxl7.jpg

  • The Boston Globe 2/3/2013 10:29:18 PM
    According to AdAge.com: Model Matthew Terry will flex muscles in an ad for Calvin Klein. Think he'll be better than David Beckham last year? Here are some SFW photos.
  • Dan Kline, Business producer 2/3/2013 10:36:08 PM
  • Content overload coming. Hundreds of live blogs to choose from. Everyone has an opinion. #brandbowl
  • The Boston Globe 2/3/2013 10:40:54 PM
    We're officially beginning our Brand Bowl tracking at kick off. Until then, we're talking about all the released ones.
  • The Boston Globe 2/3/2013 10:51:21 PM
    Getting your drinks out for the game? Can you get them with as much style as Cindy Crawford?
  • Dan Kline, Business producer 2/3/2013 10:54:44 PM
    Peter "Robocop" Weller is guesting on Hawaii Five-O. Let the comeback begin.
  • The Boston Globe 2/3/2013 11:04:42 PM
    Anyone else getting creeped out by all the promo videos of players where they zoom WAAAY in on the faces? No one looks good in HD that close.
  • The Boston Globe 2/3/2013 11:15:13 PM
    The little kids in the Pizza Hut pre-game commercial were beyond adorable.
  • The Boston Globe 2/3/2013 11:17:03 PM
    Beyonce is a beautiful woman. But the low bedroom voice in the L'Oreal commercial was a little unnerving.
  • The Boston Globe 2/3/2013 11:19:33 PM
    The Sandy Hook students are stealing the show. It's a tear jerker.
  • Dan Kline, Business producer 2/3/2013 11:20:55 PM
    Not sure Jennifer Hudson adds anything here.
  • Ron Agrella, Editor 2/3/2013 11:21:02 PM
    a great performance
  • The Boston Globe 2/3/2013 11:21:32 PM
    She's amazing, Dan! I got choked up.
  • Dan Kline, Business producer 2/3/2013 11:22:10 PM
    I thought the kids were the highlight.
  • Dan Kline, Business producer 2/3/2013 11:24:45 PM
    Take a minute to remember the troops overseas.
  • Ron Agrella, Editor 2/3/2013 11:24:47 PM
    Commercials!
  • Dan Kline, Business producer 2/3/2013 11:25:47 PM
    World War Z was a great book. Preview looks solid.
  • Ron Agrella, Editor 2/3/2013 11:25:48 PM
    People choking - always funny ??
  • The Boston Globe 2/3/2013 11:26:40 PM
    I would have rather seen a McMuffin in the McDonald's commercial.
  • The Boston Globe 2/3/2013 11:27:19 PM
    I hate Two Broke Girls. Worst show on television now. Any commercial with it is irritating.
  • Century 21 spot, guy choking on hot dog. Not a favorite. Coulda done better. #superbowlads #brandbowl
  • The Boston Globe 2/3/2013 11:27:49 PM
    I call tails for the coin toss.
  • Dan Kline, Business producer 2/3/2013 11:27:57 PM
    Whitney is the worst show on TV, but Two Broke Girls is pretty bad.
  • So what % of tv spots will include a URL and/or hashtag this year? Am I being too generous with at least 75%? cc @BCHAgency #brandbowl
  • The Boston Globe 2/3/2013 11:29:07 PM
    I didn't want to win the coin toss anyway. It's all good.
  • Dan Kline, Business producer 2/3/2013 11:30:26 PM
    Hyundai kept what that ad was for sort of a secret.
  • The Boston Globe 2/3/2013 11:30:40 PM
    I'm so confused with ostriches and sabertooth tigers in the same commercial. Hyundai scared me.
  • Hyundai's epic play date. Flaming lips meet the monkees. great spot. hyundai may win the game. #superbowlads #brandbowl
  • Ron Agrella, Editor 2/3/2013 11:31:18 PM
    Hyundai Santa Fe - does it make you want to buy it, or not? An example of a commercial that says nothing about the vehicle. #brandbowl
  • RT @mpardo916: id say Century21 just choked. #brandbowl
  • So glad I refused to view any ads until now. Loved that #Hyundai ad. Would've bored me had I watched it pregame. #brandbowl
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